Blogs

Leading Silicon Valley startups downgrade for investment

Due to the pandemic that has taken everyone by surprise and the caution of venture investors, who prefer to wait out difficult times and continue to support only their portfolio companies, young startups now go through hard times. Attracting investment has never been so difficult. That’s why many experts and founders from Silicon Valley predict massive layoffs and the closure of many startups. Silicon Valley’s leading young technology companies are downgrading their ratings to attract new investment. This phenomenon was investigated by the Financial Times British newspaper. A striking...

Three types of marketers

In every large company, the lion’s share of success depends on the marketing department. In this department, as in any other, many employees work. Each of them is engaged in their own business and contributes to the development of the brand, promotion, public relations, and increasing the company’s recognition in the market. Every marketer, if you take him away from the workflow during the workday, will say that his role in the company is very important, and that he is already thinking about raising his salary in the near future. However, there are different specialists inside the...

30 types of Instagram content for every day

Instagram today is an excellent source for brand promotion, as well as sales of goods or services. Today I want to talk about the types of content on Instagram, and how to make a simple blog into the one, where people would go and buy. People come to Instagram for bright, inspiring, and eye-catching pictures and photos. Therefore, you must do it beautifully! There are three types of content on Instagram: selling, informational, and entertainment. And each has its own function. Today I’ll try to describe an approximate content plan for a month at a frequency 1 post a day and tell you how to...

Market wheel concept

I was always interested in the history of the brands’ emergence, as well as their sudden disappearance from the market. Having studied the history of many companies, I noticed a certain pattern related to the emergence and growth, development, and change, as well as the extinction of once-successful businesses. It is manifested globally by leading brands and locally by retail on city streets. This pattern lies in the following: The new company appears like an inexpensive solution – a replacement for the monopolist leader, demonstrating low operating costs and an acceptable marketing...

The contactless society

Change comes gradually. But major advancements of society are the result of war. The race for technological innovation is the strongest when it becomes a race for survival. The Corona pandemic has not only put the world in a race for vaccination, but also of innovation. Those innovations that will reduce the risk for contamination, will not only endure the test of profitability, but will also remain as part of our daily habits. Face recognition with temperature readings, livestream and many other innovations will find a mass and reliable consumer market. Robotics will receive mass acceptance...

Opportunities & Pandemic go hand in hand

Am I cynical? Yes. But falling in self complaint is not my style. Baron Rothschild, an 18th-century British nobleman and member of the Rothschild banking family, is credited with saying that “the time to buy is when there’s blood in the streets». He made a fortune buying in the panic that followed the Battle of Waterloo against Napoleon. The Corona pandemic is a world war with global economic consequences. The poet Dylan Thomas wrote, “do not go gentle into that good night”. He was speaking of old age and abandoning life. The same can be said of people who rest in economic...