Blogs

Why it is useful for a business to follow its industry and competitors

Any business is always a part of an ecosystem with its own characteristics and rules. You can scale, expand a niche, focus on a new target audience, launch new products or, conversely, enter new markets, and agree to decide on any of the listed steps, you will always need information to make decisions, data, which have become a weighty argument or clue for improving the existing situation. Thanks to automated monitoring, today it is possible to collect information quickly and efficiently from resources for which manual processing is much more difficult and time-consuming. And this applies not...

In 2021, TikTok is obligatory for almost all mass markets of brands

TikTok is a must for almost all mass market brands. Reasons: – Economic efficiency The budgets of even the largest companies are not rubber, and if similar coverage and results can be obtained through existing sites, then there is no point in promoting a new one. – Stability of the trend Popularity in the world is not always equal to popularity in our country, so pay attention to your region. If after the first hype the trend had not resisted, it would be sad. Worse than a bad brand page is only an abandoned one. Now enough analytics and historical data have gathered to say that the site...

Digital PR and its features

PR, also known as public relations, is responsible for the image and brand awareness among the audience. It would seem that everything is clear. But with the development of online promotion, PR has split into traditional and digital, and sometimes these two types do not even intersect. Digital PR is an online marketing strategy that aims to expand a brand’s online presence. Its focus is on interacting with bloggers, celebrities, in creating various materials for online media, in everything that makes it possible to get as many high-quality mentions on social networks as possible, as...

TETRAMORPH IN THE ARTIST’S WORKS – A NEW READING OF THE BIBLICAL THEME

Today we want to tell you about Konstantin Skoptsov’s works, presented to the public less than a month ago. Namely – about the quadriptych «Angels of the Four Elements». These are four paintings in the traditional (for «new Skoptsov» (since the 2000s)) mixed technique – color, ink, eco-leather. Traditionally large sizes (approximately 70 x 100 cm, hand-cut). The works «Angel of Man», «Angel of Taurus», «Angel of Eagle», «Angel of Lion» reveal one of the burning themes of world culture: the theme of tetramorph – four animals that appeared in a vision to the Old...

Market wheel concept

I have always been interested in the history of the brands’ emergence, as well as their sudden disappearance from the market. Having studied the history of many companies, I noticed a certain pattern associated with the emergence and growth, development and change, as well as the extinction of once successful businesses. It manifests itself globally for leading brands and locally for retail on city streets This pattern is as follows: The new company emerges as a low-cost replacement for a monopoly leader, demonstrating low operating costs and an acceptable marketing alternative to what...

The contactless society

Change comes gradually. But major advancements of society are the result of war. The race for technological innovation is the strongest when it becomes a race for survival. The Corona pandemic has not only put the world in a race for vaccination, but also of innovation. Those innovations that will reduce the risk for contamination, will not only endure the test of profitability, but will also remain as part of our daily habits. Face recognition with temperature readings, livestream and many other innovations will find a mass and reliable consumer market. Robotics will receive mass acceptance...

Opportunities & Pandemic go hand in hand

Am I cynical? Yes. But falling in self complaint is not my style. Baron Rothschild, an 18th-century British nobleman and member of the Rothschild banking family, is credited with saying that “the time to buy is when there’s blood in the streets». He made a fortune buying in the panic that followed the Battle of Waterloo against Napoleon. The Corona pandemic is a world war with global economic consequences. The poet Dylan Thomas wrote, “do not go gentle into that good night”. He was speaking of old age and abandoning life. The same can be said of people who rest in economic...

AI in marketing

Until now, AI in marketing has been relevant in the field of analytics, forecasting, personalization and automation. Creativity is the only thing that has remained untouched for a long time. But now there are many examples of how AI contributes to the human creative process and in many respects imitates it. Creation of texts. Already, AI can write publications based on existing ones. So far short news such as weather forecast, competition results, etc. can describe. Writing music. A team of programmers from Toronto has created a neural network, which downloaded 100 hours of music. On its...

Yandex launches new service for polls and analytics

Marketing research is a key factor in brand promotion. Realizing this, popular resources do not stand aside and develop new services. Yandex presents its latest product – Yandex. Look. With the help of it, you can conduct marketing research, create and conduct a survey. ⠀ This opens many possibilities: – preliminary monitoring of the market; – to learn the users’ opinion about the product, the mood of consumers; – evaluate the effectiveness of your advertising campaign; – monitor the work of competitors; – Study the needs of customers and reach a...