5 principles of a digital-positive agency

5 principles of a digital-positive agency

The pandemic has affected daily life and habits around the world. The boundaries between home and work were blurred, companies were rapidly adopting digital solutions on a massive scale, and we all became experts at attending click-and-attend events. 2020 was the year of digital hysteria. We’ve never spent so much time on Netflix, never sent so many messages, never shared so many photos or streamed so much content. Society has never been more addicted to smartphones, screens and data. However, such a rapid digitalization has both positive and negative sides. On the one hand, digital tools allow us to keep in touch with loved ones or colleagues during periods of isolation, work from home and have a stable income.

The signs indicate that 2021 will be the year of digital responsibility in terms of the impact of digital technology on our daily life, shaping our opinions and relationships with other people. We have become more responsible for the role that digital tools play in our lives. But this year will only truly be a year of digital responsibility if all digital professionals take steps to promote didgital positivity.

Most people ask the question: “Why talk about this problem if we are just a digital agency?” This is because being a member of the digital ecosystem today means being either a tool for hysteria or a solution provider. Each agency, each digital player in 2021 will have to choose how they will participate in creating a positive digital world in which we all want to live.

When developing digital tools, you should rely on 5 principles of digital positivity:

1. Don’t think in terms of faceless users, think in terms of people who are impacted, even indirectly, by the tools you develop.

2. Consider the environmental impact of what you do and how you do it, and reduce the negative impact as much as possible.

3. Create an open, accessible and interoperable digital world that is responsive to the way each person uses it and leaves room for free and offline alternatives for the people who need them.

4. Stop thinking that digital is the only solution to every problem, and find ways to offer tools that do a specific task.

5. Never stop thinking positively about digital tools, while being aware of their limitations and harmful consequences.


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