Ads of the Week: Calvin Klein, Reebok, Uklon, Bvlgari and Zendaya

Ads of the Week

Calvin Klein

Game of Thrones’ Richard Madden is the face of Calvin Klein’s new men’s fragrance. In the video, the actor wakes up cheerfully and rushes to new victories. As for the scent, the composition of fresh woody-citrus Defy with notes of other plants is created for millennials who are not shy about their emotions.


Another star of the iconic series – the famous “Captain America” Chris Evans – became the international ambassador of the Tecno smartphone brand. In the video, the Marvel actor walks around the conditional Louvre and takes a selfie in it. The advertising campaign of the Chinese manufacturer of mobile equipment Tecno runs under the slogan “Time to stand out”.


Reebok unveiled a new vision for the brand in a movie-based discussion of life. In the nine-minute video “Reconnect,” the brand reminds you that sport is not necessarily a feat in the gym. During a leisurely walk, the father teaches his son the basic principles of freedom and the ability to live in harmony with himself.


Uklon, an online taxi booking service, has shown how you can customize your ride. The updated application allows you to control the price and choose convenient additional options. In the new video of the brand, these possibilities are exaggerated – what can be the maximum comfort on the road.


Bvlgari Jewelry House has launched a campaign dedicated to the fantastic Rome, filled with love and wonder. The main roles in the new ad were played by actress Zendaya and several other celebrities. They pose in front of Roman statues and pillars wearing jewelry from various Bvlgari collections – Serpenti, Divas ’Dream, Fiorever – these Italian landscapes have inspired the brand’s new jewelry.


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