For their new advertising campaign “Spirit of the Brave” – Diesel invited Brazilian footballer Neymar. Spirit of the Brave is a new fragrance in the Diesel perfume range. The video shows football player tattoos that come to life and give a definition of courage. The main message of the video is not to treat yourself too demanding and never stop playing, even before your fears.
The fragrance was developed in conjunction with Neymar himself, and on the bottle depicted his lion tattoo as a symbol of fearlessness.