Nike make it easier to order shoes online and reduce returns with a new tool – Nike Fit. Statistics brand claims that three out of five people shoes are not the right size.
Nike Fit uses the technology of augmented reality and artificial intelligence, which allow, using the camera of the phone, to find out the exact foot size.
The ultimate goal of such a tool is to create fully personalized products, specifically for the customer.
Would you be more confident to buy on the Internet, if you know for sure that the thing will suit you?
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