As part of the promotional campaign of the new model Nike Epic React, the sports brand offered to try on new sneakers and go to them in the video game. Before testing a new model, a person must create his virtual copy using the camera of the phone and then control it in the game using a treadmill and a special remote control. For a change, participants are invited to move to four different game worlds.
This kind of promotion has a great future if you approach it from the right side and adhere to the main rule – not to distract from the purchase itself. Nike did it perfectly, because people, thanks to a special game, can feel all the convenience of new sneakers.
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