For the new advertising beer brand Amstel invited actor Jeff Bridges and presented it in the form of a bridge. Which is logical, because his surname literally means a bridge (in the plural). This actor reinforces the phrase: “Amsterdam is a city where unity reigns supreme. And why? Bridges dude! I know for sure, because I am Jeff Bridges. ”
The main idea is that the bridges unite both the people and the city itself. Amsterdam is considered a city of bridges. That is why other candidates for advertising actors were not even considered.