The auto giant Mercedes-Benz is launching a new model CLA Coupe and with it a new advertising campaign that inspires people to play by their own rules. It includes a mini-movie, print production and own AR film for instagram. The film tells the story of a young man who one day begins to see a 16-year-old himself. The film pushes to remember their real dreams and make them come true in their own way.
For the target audience of the young and creative generation, CLA Coupe created an AR filter that uses special neon shades.