In the new campaign from Pedigree, pets can become real donors for needing dogs. Together with their owners, dogs can donate blood and help with a shortage of dog blood. As they say vets, one pet can save the lives of three of the same mates. For this kind of stock, a special van was allocated in which the owner and his four-legged friend can immediately donate blood.
Non-standard and useful action from Pedigree is designed to help with the daily shortage of blood in veterinary clinics and to distinguish the brand from the competition.
Read also: Changing patterns in the new ad from AXE308