Changing patterns in the new ad from AXE

Changing patterns in the new ad from AXE

The global brand of shower products – AXE has launched a new advertising campaign in which actor Lil Rell explains to men that you should not hesitate to take a bath. According to the brand, the modern view of masculinity is no longer relevant and projects thereby that men can do whatever they want.
For this, the guys from AXE have even come up with their own term – bathculinity (Masculine bathing) and are going to add it to Wikipedia and the Urban Dictionary.

Read also: Apple continues to shoot its ads on the iPhone


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