Paint products manufacturer Sherwin-Williams is famous for having the largest selection of color palettes in the world! The brand claims that it can pick up absolutely any color that can be presented. To prove its claims, the brand has developed a technology capable of reproducing colors, relying on impulses in the human brain. To do this, a person is put on a special sensor, and the program reads the waves emanating from the brain and turns them into a color palette on the big screen.
This technology has already been tested by about 2000 people and thus created 16 million palette options.
Not a bad promotion campaign for a paint manufacturer, is it?