Creatives from Michelob Ultra came up with an original advertisement for Earth Day. The advertising campaign is built on the ad blocker on the Internet. He changes all advertising on sites to colorful pictures of nature. This campaign is aimed at the younger generation, which is sitting on the Internet a lot, to draw their attention to the celebration of Earth Day (April 22). In addition, if a person clicks on the image of nature, he will automatically be redirected to the site of the park, which is located next to him. Thus pushing to join with nature on this day.
Thus, beer brands are looking for new ways to attract young audiences, since among them the consumption of beer products has decreased from 49% (in 2017) to 39% (in 2019).