IKEA has set itself a fantastic plan – to improve the quality of life of people, using exclusively renewable / recyclable resources until 2030. They also intend to use only recycled wood in production. The advertising campaign has a slogan – “The best world starts at home”. In the plot of the video clip, random people are shown who encourage ordinary people to make a choice in favor of recycled materials for their homes. Already, millions of IKEA customers, using water-saving taps or furniture made from renewable materials make an invaluable contribution to the preservation of nature.
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