Indeed, Stella Artois changed its name for the first time in 600 years. They did this in order to highlight the importance of Isabella Artois in the life of the brand. Thanks to this man a whole empire was built, which still lives today. After the death of her husband, Isabella took over the position of CEO and promoted her husband’s work to incredible heights. Her name will decorate a limited batch of beer and social networks of the brand.
The main goal of such a move is to motivate all women who notice this action, to be strong and courageous, like Isabella and to show that everything is possible with a clear example.