Hollywood star Ryan Reynolds has become the main character in the new advertising campaign of the Armani brand. The Italian brand makes mini films instead of standard advertising, and this work is the new head of Armani Code, in the line of other scents. The film was taken for Armani by director Reed Morano and he was perfectly able to convey the emotions from the fragrance – authenticity, sensuality, ease and a small dose of irony.
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