Harry’s brand with its video response Gillette

Harry’s brand with its video response Gillette

Harry’s, a British manufacturer of shaving products, launched a promotional response to a competitor’s previously launched company called Gillette We Believe. In the video, we see the monologue of football player Harry Kane, in which he talks about his main masculine qualities. This is a direct reference to the roller from Gillette, where the topic of toxic masculinity was raised.
Analysis and work with competitors, quick response to their actions are the main attributes of the championship. We at Amillidius know exactly how to make your brand better than its competitors.

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