1) Douglas W. Hubbard “How to Measure Anything: Finding the Value of Intangibles in Business “(good for analysts, content managers and strategists)
2) Andy Sernovitz “Word of Mouth Marketing: How Smart Companies Get People Talking ”(as much as possible is recommended to anyone who is involved in the brand and its reputation)
3) Jack Trout, Al Ries “Positioning: The Battle for Your Mind “(the product manager, advertiser will be useful)
4) Mike Song “The Hamster Revolution for Meetings. How to Meet Less and Get More Done ”(when business negotiations take longer than we would like)
5) Seth Godin “Purple Cow: Transform Your Business by Being Remarkable.” (Perfectly fit PR man, master of marketing)
Read also: Cats captured noses or how to advertise allergy products
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