Today we will tell about 5 vivid examples of creative advertising that will inspire you.
Brevity is the sister of talent. Most often, the whole message can be conveyed by a simple image. Here is an example of a Lego ad in which a single image brings about the right association.
Visual metaphors. In this technique it is very important that the metaphor is understandable to the audience. In an advertisement for Elter Drugs, the authors remind that dirty vegetables can be deadly.
Use exaggeration It makes the message fun and memorable. In this example, the Raid ad shows how well it fights insects by destroying all the notes of the Flight of the Bumblebee interlude.
Call to emotions. Think about what kind of emotions you want to cause to consumers. Take, for example, advertisements from Greenpeace, which are fighting for the purity of the oceans.
Negative space It is about the area around the main image. The design often uses this technique. IBM used negative space to portray a chicken.