Apple’s first appearance at CES

Apple's first appearance at CES

The International Consumer Electronics Show (CES) is an annual exhibition in Las Vegas, which has been held since 1967. It is strange that one of the most popular companies – Apple, never officially attended it. But this year they will be noticed even before entering. Next to the venue, the company hung a billboard that read: “What happens on your iPhone, stays on the iPhone.” So Apple recalled its privacy policy, ridiculing rival companies that use user data for promotional purposes.

Read also: Mastercard removed the name from its logo


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