For the first time, Mastercard removed the name from its logo. This is due to the rapid development of the field of Internet media, which is characterized by a minimalist design. The decision was made on the basis of a study, the results of which showed that 80% of respondents would recognize a company without an inscription. Recall that two years ago, Mastercard redesigned for the first time in 20 years. Rebranding is an excellent marketing strategy, as it attracts the attention of the audience and provides a good opportunity to take a fresh look at the brand. Our rebranding of the glossy magazine Financoff has improved such indicators: the growth of the target audience by more than 200%, the number of applications from customers increased by 112%, and financial indicators increased by 175%.
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