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New Year’s Coca-Cola and Two Stars of France
Coca-Cola has already become an association with the holiday, but in France they have gone even further. The country is still swimming in glory after winning the World Cup, and this is the second victory in its history. In this regard, Coca-Cola has created a special top for the Christmas tree, where instead of one star – two. The French appreciated such a product and it became one of the most sought after for Christmas. On holidays, all companies want to stand out for something, and only fresh ideas can fulfill this desire. For our clients, Financoff and the Center for Exchange Technologies, we have already developed a New Year campaign. Last year, the number of applications from the magazine Financoff increased by 17%, and the number of new customers at the Center for Exchange Technologies – by 22%.