Our information space is bursting at the seams of the amount of news. Researchers at the Institute of Journalism in Oxford believe that trust in well-known news brands is important in this situation. They conducted an experiment to find out how well people remember the names of news sources. Subjects received the news through a search engine, social network and directly through the site, and after 10-48 hours a survey was conducted. According to the results, it turned out that in 81% of cases the publication is memorized, if they go directly to the news site, in 37% through a search engine, in 47% – the social network. Researchers were convinced that people rely on news brands, and on the basis of this they trust in certain messages. Creating a recognizable brand is one of the most important tasks in marketing. Our cooperation with Elvira Gavrilova began with the full creation of the brand “Elvira Gavrilova”, and after half a year of cooperation with us, sales increased and the brand became self-sustaining. More information on the site: https://amillidius.com/
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