According to a Criteo study, email ranks 4th in advertising costs and accounts for 10% of the marketing budget. These figures have long been fixed, and despite the opinion that email marketing is dying, it continues to hold its position. The first place was taken by paid media advertising – 16% of the budget, the second – social media, 14%, and the third place is taken by traditional marketing – 13%. In working with TT consult Vietnam, we used all of the above methods, which consequently increased their financial performance by 115%.
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