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Burger King decided to promote themselves with the help of McDonald’s
Burger King always amazed with his bold marketing ideas. This time they decided to promote themselves with the help of McDonald’s and quite effectively turned out. As part of the campaign, the brand has created an application with which you can order popper for just a penny, but on the condition that the buyer is within 180 meters of McDonald’s. In the US, 6 thousand restaurants of Burger King, while competing restaurants – 14 thousand. But, with the help of an application and a good marketing strategy, the brand turned all 14 thousand into “its”. Burger King shows a good example of how to beat the competition. Unfortunately, rivalry is not always sensible, and often turns into denigration of reputation. A similar case was with TeleTrade, where we deleted more than 10,000 custom negative reviews, ousted 7 negative sites from Google, and as a result were able to increase their financial performance by 320%.