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Frankie and Benny’s restaurant chain conducted a PR campaign
With the advent of smartphones, people began to spend a lot of time starring at the screen, not noticing everything around. In response to this, Frankie and Benny’s restaurant chain conducted a PR campaign, during which time phones were picked up from visitors to encourage communication in the family. The goal was to increase brand awareness and attention to dinner. PR-move is impossible without bold ideas. We went through a similar practice while working on the TOP 100 project. With the help of a PR strategy and comprehensive brand management, we increased their financial performance by 220% in just a couple of months.