Twitter launched a large-scale advertising on the streets of New York. On a billboard that was placed in Times Square, the company decided to demonstrate its new style of account management. We started with some of the most popular tweets “Who Doesn’t Sleep?”, And with no less famous phrase by Stephen King: “Graffiti is Twitter of the streets”. The goal of this campaign is to show the difference of publications on behalf of the user, not the brand. And this strategy gave success, the company increased the number of comments by 14 times. We would like to note that a correctly chosen strategy in social networks can bring very good results. We give an example of our clients from the company Center Exchange Technologies. For them, we have developed a marketing strategy and, through SEO, SMM, PPC, their financial indicators have become better in 21 years of work.
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