Shell oil and gas company revived the usual outdoor advertising. The billboard that they installed identified the brand of the car and greeted something like this: “Hello, BMW driver!”. The head of marketing for the Malaysian Shell, noted that personal interaction has always been a priority in their advertising campaigns. To implement this idea, machine learning was used, and the idea was to draw attention to outdoor advertising, through technology. At Amillidius, the competence of employees and technology complement each other and create a truly good product. Proof of this is the long years of work with the Center for Exchange Technologies, where our advertising campaign has increased their financial performance by 27%, and this is in two months.
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