Back in 1960, residents of the United States could not imagine that they would change big cars for the little German “Beetle”. And this success came thanks to the successful marketing from William Bernbach. On a black and white poster they placed a car and the inscription “Think Small”, and from its convincing merits they listed its savings in gasoline, oil and compactness, which made it easy to park. Such a move instantly changed the reputation of “Beetle”, hit the Americans and became the best-selling imported car of that year. We are inspired by such stories and use them in practice. So, we have created an excellent reputation for the companies TeleTrade, Profitway in Mexico and TT consult in Vietnam.