Pompidou is the national center for art and culture in Paris. The administration conducted a survey among tourists and it turned out that almost no one knows about this place. Since in Paris at every step souvenirs of small Eiffel Towers and Cathedrals are sold, the Center decided to join them. A QR code was placed on the statuette that built the route to Pompidou. Also, they used a team of sellers, who were located near the sights, and sent tourists to the gallery. Such a solution is very similar to lead generation. We used it with the magazine Financoff, with which we have been cooperating for 3 years, and over the last two and a half months their applications have increased 5 times.
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