Coca-Cola and their strategy in 1985

It is very important to endure the experience after conducting business strategies. Coca-Cola in 1985 experienced difficult times, because of what the company had to change the recipe of the drink. Blind tastings were held, at which people preferred the new version of cola, but when sales began, the angry reactions of the fans began. They filled up letters, calls, and even came to the offices to return the classic recipe. A few months later, the company announced that it was going to produce according to the “old” recipe, sales soared in contrast. After such a story, the leadership of Coca-Cola realized that the main thing is not the taste itself, but the magic of the brand, which has been created over the years.

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