Boursorama Bank is positioning itself as an Internet bank for young people, but as statistics showed, this is the audience that least of all pays attention to banking announcements.
So the idea was born to make an announcement in a promotional code. And in translation it looks like this:
WeAllKnowThatYoungPeopleDon’tReadAdvertsForBanksSoJustToSayThatWeAreTheCheapestOnlineBankForYoungClientsInsteadOfPublishing
AnAdThatYouWouldn’tHaveReadWe’reSayingItInThisVeryVeryLongDiscountCodeThatYouAreGoingToHaveToRetypeToGetYourClothesCheaperOnASOS
Come up with an original advertisement that will attract attention, our company Amillidius will help.
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