Pepsi during the Great Depression

Pepsi, the Great Depression

The Great Depression was a very difficult time for manufacturing companies. But if you approach marketing correctly, you can raise your sales well even in difficult situations. So in 1936, Pepsi decided to produce a drink with an increased volume of 340 ml, while Coca Cola – in 170 ml cans. But what is most interesting, the price of both soda was the same. With this strategy, Pepsi knocked out of the game competitors, raising sales by half.

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