When developing a design for publication, we often want to attract attention with the right composition and selection of colors. The Canadian non-profit network of organizations United Way, in its show your local life campaign, decided to address social issues such as poverty, homelessness, and domestic violence. They turned to Panton to develop a shade that cannot be ignored. As a result, we obtained Unignorable – a color that captures with its bright shade, distinguishing it from others.
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