The sensations after that are not the most pleasant. But, the authors of the case of McDonald’s decided to change the strategy – to make the menu more alive.
The basis of this idea was put user photos with hamburgers, potatoes and everything else that sells a network of fast food restaurants. Photos were found by hashtags of a particular product and sent for approval.
The results were impressive: the profile grades @McDonalds_BR in instagram rose by 58.5%, more pictures of products appeared. In this case, perfectly implemented user content, for which he received two bronze and silver in Cannes Lions in 2018.
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