Does it often happen when buying food, you notice its discrepancy with the picture?
The sensations after that are not the most pleasant. But, the authors of the case of McDonald’s decided to change the strategy – to make the menu more alive.
The basis of this idea was put user photos with hamburgers, potatoes and everything else that sells a network of fast food restaurants. Photos were found by hashtags of a particular product and sent for approval.
The results were impressive: the profile grades @McDonalds_BR in instagram rose by 58.5%, more pictures of products appeared. In this case, perfectly implemented user content, for which he received two bronze and silver in Cannes Lions in 2018.