Although before the radio was one of the main formats of advertising, over time the audio format lost its popularity. But, as we know, life is cyclical.
Audio advertising again comes into fashion, but only in a slightly different context. Now broadcasts occur directly on the Internet. And, strangely enough, some social networks are already beginning to introduce audiotranslation into their functionality.
The first to guess this was Twitter and Periscope. Users will be able to share news on the air and record podcasts. And of course, in the best traditions of the Internet, the author will have access to detailed statistics: listening time, number of listeners, etc.