Sweet flooding by Snapple

Sweet flooding by Snapple

United Way with its failed launch of balloons is not the only case of an unsuccessful attempt to break the world record. In 2005, such a failed campaign was carried out by the producer of drinks Dr. Pepper – the company Snapple.

To enter the Guinness Book of Records, the company made the world’s largest Eskimo weighing 17.5 tons. It was frozen in the factory and on the plan was delivered to New York. But something went wrong …

The campaign was chosen for the hottest season. When the truck with ice cream was opened, a real flood of ice cream began in the city. The city stopped for 2 days. And Snapple suffered not only defeat but also multi-million losses for the damage caused to the city.

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