Facebook has excelled again. In the pursuit of equality and in the fight against discrimination, the social network itself discriminates against users.
It is reported that Facebook has removed 5000 targeting ads as part of its fight against targeting discrimination. To do this, the company has updated the tools that look for acceptable and discriminatory content.
The riskiest were real estate, employment, and lending. And the most frequent remote targeting is on ethnic topics. So the sale of Ukrainian real estate to the Chinese is now automatically not allowed to. hypothetically, according to Facebook, is discrimination.
Soon the network administration will also ask advertisers to re-qualify the certification and familiarize themselves with the training materials on the discrimination of acceptable targeting. This mandatory condition will be introduced for those who want to use the site for advertising purposes.
Fight fire with fire. And how do you feel about double standards of this kind?