New trend of native advertising: push-notice

New trend of native advertising

Push-notices appeared recently in the Internet advertising market, but they have already become an effective innovative trend.

Pushas are unobtrusive, shown on both smartphones and PCs. Their feature is that they pop up along with the notifications to which the user subscribed on their own.

Push notifications consist of a title, descriptions and pictures, and look exactly like notifications from sites. Due to their nativity they cause the user’s confidence, and therefore have the greatest chance of being seen. At the moment, they have the best CTR (clickability), 95% visibility and 100% visits by real people.

The format is new, but has already shown its effectiveness, as the best way to convey the product to users.

And how do you feel about this type of advertising?

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