Facebook will now advertise mobile games. Not in the usual way, but through the game. In total, there are three new tools for promoting games.
The first has found the name Playable ads. It will allow the user to evaluate the game without stopping from reading the news. And advertisers get an audience that is more likely to download the application and will continue to play.
The second – retention optimization – will facilitate the search of the most interested users for further targeting.
The third function is designed to save money for the advertiser. Now you can set a minimum ROAS (return on advertising spending). That is, advertising will be shown primarily to those who will soon make purchases in the application.
Functions are still being tested, but soon the news menu promises to change.
Do you play games on your smartphones?