According to Beck’s, a can in the form of a champagne glass will help beer to enter the premium market. “Glass” even received a new luxurious name Le Beck’s, engraved on the surface of polished aluminum. The creative agency Serviceplan Group developed the design.
Distribute beer “in new clothes” will be on the events of the highest world – in galleries, at concerts of classical music and other exclusive public and private events.
The new design will not affect the beer. But in such an unusual way Beck’s prove that “they meet on clothes.”116