On June 20, the first users of Instagram could enjoy the new media – IGTV (Instagram TV). Soon this content-platform will appear at all in the recommendations section.
With its platform, the social network wants to hit at once two of its competitors – YouTube and Snapchat. YouTube – more attractive monetization for bloggers. Also, they completely ripped off the Snapchat format.
– video clips up to 60 minutes
– full-screen vertical video
– quality resolution is up to 4K (files weighing up to 3.6 GB)
– profitable monetization for opinion leaders
– the service is available both within the network and a separate application
– all users can use it
– the ability to embed video links to websites and online stores
And, probably, there are many new opportunities, which we do not even know yet.
Read: YouTube Premium: “all inclusive” also for Russians
In addition to launching the IGTV platform at a nightly conference, Instagram shared another of its achievements. The last monthly activity of the user reached 1 billion! Congratulations on your favorite network!
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