Now on Instagram you can make purchases in Stories

Now on Instagram you can make purchases in Stories

The social network added a purchase function in the Stories section. While it is available for several official brands – Adidas, Louis Vuitton, Aritzia and The Kooples.

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Now companies will be able to add to their unique history tags that send users to the purchase page. And to see detailed information about the product, click on the sticker with a single icon.

The decision to introduce a new function was made following a recent study. As it turned out, daily more than 300 million users use Stories. Basically, to follow your favorite brands, as well as plan and make purchases.