In the Swedish coastal town of Malmö, the “most boring billboard in the world” was set up.
⠀The company for the production of wood protection products went to an unusual advertising move. Specifically for the promotion, the founder of Sioo: x created and covered his substance with a wooden billboard.
“This is the most boring billboard in the world. We’ll leave him here for 12 years to show how long our products last “- says the inscription.⠀
In Sioo: x believe that the billboard for 12 years will not suffer.⠀⠀
For the promotion, the company chose the rainiest Swedish city, where humidity is at an elevated level.
This is an example of how a company demonstrates the quality of its product, bringing it to public view. Sioo: x chose a large shopping center as a habitat for the billboard to increase brand awareness.⠀
On April 24, 2018, a twelve-year period began. Do you think we’ll see this billboard in 2030?