Marketing research is a key factor in brand promotion. Realizing this, popular resources do not stand aside and develop new services. Yandex presents its latest product – Yandex. Look.
With the help of it, you can conduct marketing research, create and conduct a survey.
This opens many possibilities:
– preliminary monitoring of the market;
– to learn the users’ opinion about the product, the mood of consumers;
– evaluate the effectiveness of your advertising campaign;
– monitor the work of competitors;
– Study the needs of customers and reach a new target audience.
You can conduct polls both in your database, and on the given various parameters (age, gender, region, type of devices). Also, it is possible to conduct a survey on behavior in the network – among people who are interested in specific topics on the Internet, while using either already ready Yandex. Audience segments, or create new ones.
Also, it is worth noting that Yandex. Look is perfect for Brand Lift – evaluating the effectiveness of advertising campaigns in Direct or Displays. To do this, you need to select the target audience, come up with questions and make a payment.
Yandex, in turn, guarantees the confidentiality of your data.