Marketing research is a key factor in brand promotion. Realizing this, popular resources do not stand aside and develop new services. Yandex presents its latest product – Yandex. Look.
With the help of it, you can conduct marketing research, create and conduct a survey.
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This opens many possibilities:
– preliminary monitoring of the market;
– to learn the users’ opinion about the product, the mood of consumers;
– evaluate the effectiveness of your advertising campaign;
– monitor the work of competitors;
– Study the needs of customers and reach a new target audience.
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You can conduct polls both in your database, and on the given various parameters (age, gender, region, type of devices). Also, it is possible to conduct a survey on behavior in the network – among people who are interested in specific topics on the Internet, while using either already ready Yandex. Audience segments, or create new ones.
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Also, it is worth noting that Yandex. Look is perfect for Brand Lift – evaluating the effectiveness of advertising campaigns in Direct or Displays. To do this, you need to select the target audience, come up with questions and make a payment.
Yandex, in turn, guarantees the confidentiality of your data.
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