In 2000, Paul Buchheit, an engineer at Google, came up with one of the principles of a code of conduct for the company. This principle was, “Do not be evil.” Such a call meant that the company should in no case use the user’s personal data to harm.
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As is known, in 2015 Google became a part of the Alphabet holding company. Then in the code, there was a new slogan – “Do the right things.” Despite the appearance of a new slogan, the old one was not removed until the beginning of May 2018, and the disappearance was noticed in the second half of the same month.
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Let the slogan and disappeared, but the company left a reminder about it in the last sentence of the code: “And remember … do not be evil, and if you see something wrong – talk about it!”
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Share the slogans of your company or the slogans of the brands that you remember and caused strong emotions.
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